If you’re reading this in Chrome while logged in to a Google account, yes, that likely means you too, and if not now, then eventually.” “It groups you based on your interests and demographics, derived from your browsing history, to enable creepy advertising and other content targeting without third-party cookies … Google decided not to make this new tracking method a user choice and instead started automatically including millions in the scheme. “If you’re a Google Chrome user, you might be surprised to learn that you could have been entered automatically into Google’s new tracking method called Federated Learning of Cohorts (FLoC),” DuckDuckGo explains. DuckDuckGo announced yesterday that it has updated its web browser extension to block Google’s new FLoC tracking method in Chrome.
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